In this episode of the 614Startups Podcast, host Elio Harmon sits down with Jeff Baldetti from HealthPlan Data Solutions, a company revolutionizing pharmacy benefit management with their industry-leading data analytics platform. Jeff shares his insights on the crucial role marketing plays in the success of startups, how to truly understand your customers, and ways to uncover your unique value proposition. Tune in to gain valuable startup marketing strategies and learn how to leverage data for growth!