This week we return to in-person sessions as Elio interviews LoLo Smith and George “Ski” Zarebski of the Urban Business Development Center. The U as it is commonly known envisions a world where systematic oppression is not an obstacle for Black and Brown businesses. The U fulfills this vision by bridging the access gap ensuring awareness of resources, providing culturally competent education, facilitating impactful collaboration and engagement for Owner-Operated, Lifestyle businesses and start-ups run by People of Color. Ski and LoLo share the origin story of The U, how they survived the pandemic, and the importance of creating a sense of belonging when launching and scaling companies started by People of Color.