On this episode, Elio interviews Michelle Murcia, Founder and CEO of Book+Street. Book+Street provides comprehensive finance and administration services for private and pre-IPO companies, and also designs and administers equity-based compensation plans that make it easy for startups to start off right, right from the start. Michelle defines equity, breaks down the types of equity and the pros and cons of each, and why engaging a professional can save you a lot of headaches when hiring and firing, raising capital, and exiting your business. Enjoy!
