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    HomeTechAugmenting the Brand Experience - Ron Sheth

    Augmenting the Brand Experience – Ron Sheth

    While social media content is crucial for developing strong connections and brand awareness, you also need to remember that your audience wants information they can participate in. If you’re simply posting your content, you can’t expect to see high amounts of engagement. You must start to seek out innovative ways for consumers to experience your brand. 

    Have you heard the term Augmented Reality? 

    Augmented Reality (AR) is the practice of displaying digital information over people’s real-time view of objects, people, or spaces in the physical world. Innovative marketers and agencies are now leveraging new technologies like augmented reality to create immersive brand experiences, educate the consumer, and enable their audiences to experience products in fascinating ways. 

    Even though this tends to be presented as a sort of futuristic tech, it has been around for a while. This incredibly powerful innovation is used to actually enhance natural environments to be able to provide users with enriching experiences and be highly interactive throughout social media channels. 

    What are the possibilities of Augmented Reality on social media? 

    If you spend any time at all on social media platforms like Snapchat or Instagram, you’ve undoubtedly seen your fair share of AR filters. They’re the augmented reality experiences that let users apply computer-generated effects to their own faces and the world around them. 

    With the use of interactive content shaping social media, most channels are starting to explore AR integrations. Being able to virtually try on a pair of sunglasses, lipstick, or even a pair of shoes gives shoppers a better idea of how a product will work for them, which helps remove hesitations about purchasing. Lastly, combining your social media ads with AR could boost sales for e-commerce businesses drastically. An example of this would be dropping a virtual couch into your living room before purchasing would help visualize before buying and create a nicer user experience for consumers. 

    From a brand awareness standpoint, having your audience engage around an event, creating a branded face filter, or having your business card come to life with AR is a great way to build brand loyalty and leads. From shares of amazing products that can feel more real than the real thing to a brand-new experience of engaging events and initiatives, Augmented Reality promises to make social media more interactive, 3D-oriented, and fantastically shareable. 

    What are AR Wearables? 

    In the future, social media content will cease to be 2D and become completely 3D, using AR and new tech hardware such as wearables to make it all happen. Many of the biggest tech companies in the world are investing vast amounts of time and money into new projects that could bring AR experiences from your phone screen to your face – think AR headsets, glasses or even contact lenses. Also known as “Wearables.”

    Wearables could add useful 3D information, like emails, directions, instructions, or virtual holograms, into your visual field. So you wouldn’t need to look down at a screen or away from your loved ones. And you could control your futuristic glasses with simple taps, gestures, or your voice. Also, with more people shifting to work-from-home arrangements in the wake of COVID-19, this could become a key entry point for AR wearable technology, and slimmer AR display devices could help improve efficiencies and cost savings for companies. 

    As social media platforms evolve their features, and new AR hardware is introduced to consumers, businesses should make new technologies, like augmented reality, an integral part of their social media marketing strategy. 

    Ron Sheth 


    Founder & Connector