Navigating the fundraising process is a critical challenge for startup founders, and Alicia Oddi’s recent blog offers a solid roadmap. Here are my key takeaways:
Prioritize Investors: Start with a targeted list of investors most likely to fund your specific business stage, industry, and location. This helps to streamline your efforts and boost productivity.
Five Criteria for Targeting Investors: Alicia highlights five essential filters—business stage, geography, demographics, sector, and investment size. These are vital for narrowing your focus and finding investors aligned with your needs.
Sales Mindset: Treat fundraising as a sales funnel, where your job is to “sell” your business to the right investors. The more precise your targeting, the more successful your efforts will be.
Alicia’s insights are an excellent guide for anyone in the trenches of fundraising. Remember, the right investor relationships start with a well-constructed list and strategy.
Read the full article here: https://www.rev1ventures.com/blog/the-fundraising-process-part-1-creating-an-investor-list-and-checking-it-many-more-times-than-twice/
