On this episode, Elio interviews Jonathan Poma, Founder & CEO of Loop. Loop allows Shopify brands to automate the entire return process, even exchanges. Loop improves retention by encouraging your customers to exchange rather than requesting a refund. Jonathan shares his journey from cutting his teeth at DYNAMIT to Head of Digital at HOMAGE and now CEO of Loop. Loop raised a $10 million Series A round led by FirstMark Capital in late 2019 and is poised to keep scaling in 2020 and beyond.