On this episode, Elio interviews Lauren Parker, President & CEO of FrazierHeiby. FrazierHeiby is an award-winning PR and marketing communications agency with staff in Columbus and New York City. Lauren shares her insights into why startups need to think about marketing, communications, and PR as three very distinct disciplines that need to work together to solve business challenges. From aligning goals to crisis management, having a clear communications plan is indispensable for fast-growing companies. Enjoy!