On this episode, Elio interviews Lacey Picazo, Founder & Principal of ZoCo Design. ZoCo Design is a user experience and brand strategy agency located in Grandview, Ohio that is intensely focused on informed and effective creative solutions. Lacey shares how she went from freelancer to business owner, the design philosophy behind ZoCo and why design is more than just a pretty product or website. Design must deliver the desired result. Enjoy!