5 Steps to Align your Web Strategy with your Business Strategy (LIVESTREAM)

Please register by 10 pm on Tue Nov 30.
At 11 pm, we’ll email you a Zoom link to access LIVESTREAM the next day.

Building a great business or organization should feel similar to building a great website, and your strategies for both must be aligned if you want your website to serve you well. Most websites are built without careful alignment between web strategy and business strategy. This failure results in a website that drains resources from your business and holds you back rather than boosting growth and efficiency.

Don’t fall into the trap of building a well-branded informational site that still fails to deliver strategic value to your organization! If your site isn’t helping you grow and you’re ready to make a change, join us for a thought-provoking discussion that will drive your new web strategy.

In this TIGER TalkBrad Griffith will share a 5-Step process for identifying and aligning your business and web strategies so that your website delivers measurable value. The process can be applied both to improve an existing site or to plan a brand new website. If you’re ready to have a website that delivers strategic value to your business and your customers/clients, please register and join us on December 1!


Brad Griffith is a lifelong entrepreneur. He grew up working for his dad’s veterinary hospital, learning the joys and challenges of business ownership. Brad is now President of Buckeye Interactive, the web strategy and engineering agency he started in 2009.

Prior to starting Buckeye Interactive, Brad spent several years consulting and developing web applications in-house for a variety of companies including JPMorgan ChaseQUALCOMM, and the Go Big Network. He earned his Masters in Business Administration after completing his Bachelor’s in Electrical and Computer Engineering with honors, both at The Ohio State University.

Brad has more than 25 years of web development experience and has worked from coast to coast with small and large companies, educational institutions, non-profit organizations, and government agencies to build innovative web solutions. Brad lives in New Albany with his wife and two daughters.


Like all TIGER  Events, this one is FREE.

Event Timeline:

11:45 am – Join via Zoom, introduce yourself & socialize

12:00 pm – Hand-off to Brad

1:00 pm – Wrap


About Elio Harmon

Elio Harmon

Husband, father, and entrepreneur. Chief Coffee Officer @ Entrepreneur’s Brew. Panel moderator. Community Builder and Strategic Director @ National Church Residences.

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